The Humanisation Methodology
AI copy can be correct without being good.
My Humanisation Methodology finds the patterns that make AI-generated copy feel generated, then gives me a structured way to fix them — so the fix isn’t guesswork.
Built from a copywriter’s perspective
AI copy can be grammatically perfect. Clear, polished, technically accurate. And still feel wrong.
It might use a phrase nobody would actually say. Follow the same sentence pattern five times. Explain something that didn’t need explaining. Or simply have no sense that an actual person wrote it.
That’s the gap I look for.
I’m a highly experienced copywriter with two decades of commercial writing behind me — and I’ve worked as an AI tutor with three of the world’s largest AI companies. That combination is rare: deep craft on one side, and a practical understanding of how these models generate language on the other.
I developed the methodology from years of writing, editing and reviewing copy — and from seeing the same machine habits show up again and again.
AI doesn’t necessarily produce bad writing. It produces writing with recognisable habits. My job is to spot those habits, decide which ones matter, and rewrite with human judgement.
I score the copy. Then I know where to look.
Six master categories, each broken into the criteria that get scored.
Click a category to expand ↓
Every piece gets a Humanisation Scorecard
The score isn’t an AI-detection score. It doesn’t try to work out whether a machine wrote the text.
It measures the characteristics that can make copy feel machine-generated, regardless of where it came from.
Needs a human pass — patterns are holding it back
Top flags
Scene-setting opener Hedging stack Uniform sentence shape Empty outcome language Generic audienceWhat humanisation actually looks like
In today’s fast-paced digital landscape, businesses need innovative solutions that empower teams to streamline workflows and unlock their full potential.
HumanisedYour team shouldn’t need three tools and a spreadsheet just to keep a project moving.
Our platform may potentially help streamline your operational workflows and could deliver measurable efficiency gains over time.
HumanisedThe platform cuts two hours off your weekly reporting. That’s it. That’s the pitch.
We’re on a journey to revolutionise customer engagement, unlocking a new paradigm of connection.
HumanisedWe built a way for you to see exactly what customers do after they click “buy”.
Our team is incredibly passionate about delivering best-in-class results that truly exceed expectations every single time.
HumanisedWe care about getting this right for you. That’s really it.
See my library of AI tells
~250 patterns across 18 categories — vocabulary, openings, rhetoric, vagueness, structure and more. Not a ban list: a diagnostic for overuse and autopilot writing.
Open the full library →The score tells me where to put the human back in
Assess
I analyse the original copy against the methodology.
Score
Each category is scored on severity and frequency.
Diagnose
The scorecard shows what’s holding the copy back.
Rewrite
Editorial decisions on wording, structure, rhythm and emphasis.
Human edit
A final pass for clarity, personality and naturalness.
The scorecard doesn’t write the copy. I do.
Humanising doesn’t mean making AI copy worse
The objective isn’t less polish. It’s deliberate writing.
Got AI copy that reads like AI copy? Give it to a human.
Let’s get your copy humanised.
I’ll assess it, score it, identify the patterns in the way, and turn it into copy that sounds like someone actually wrote it.
Get your copy humanised →